Chivas Bremont Chivalry Watch Auction for Charity
Craftsmanship, style and generosity are at the heart of a collaboration between Chivas Regal and award-winning British watch companyBremont. From Wednesday 22nd October until Sunday 9th November, there will an opportunity to bid online via www.chivas.com/bremontfor a rare, precision engineered watch, inspired by Scotch whisky pioneers James and John Chivas and the craft of whisky blending. All proceeds from the Bremont Chivalry Limited Edition collector’s item will be donated to charity The Prince’s Trust.
Only 12 handcrafted Bremont Chivalry Limited Edition watches have been created and represent the pinnacle of an ongoing collaboration between The Bremont Watch Company and Chivas Regal. The Bremont Chivalry Limited Edition series will never go into retail. The handcrafted timepiece features a piece of oak cask used in the maturation of whiskies for Chivas Regal, the signature of James and John Chivas is etched on the rotor of the timepiece and the Chivas crest subtly embossed on the dial. An engraved copper plate, taken from a retired Scotch whisky copper still, sits on the leather presentation pouch. The pouch and watch will be numbered as an authentic collector’s item.
“Our partnership with Bremont is part of our ‘Made for Gentlemen’ series showcasing excellence in craftsmanship and rewarding the modern gentleman who demands style and substance in luxury. It is intended to reflect the spirit of generosity and the pioneering spirit of our two British luxury houses. The Bremont Chivalry Limited Edition watch immerses the owner in Chivas Regal’s heritage and the materials essential to our craft,” explains Richard Black, Global Brand Director of Chivas Regal.
Nick English, Co-Founder of Bremont adds: “Our collaboration with Chivas is a genuine meeting of minds. We are all dedicated and passionate about keeping artisan traditions in excellence alive and we are also focused upon leaving a positive legacy. My brother Giles and I spent time at the Chivas distillery in Strathisla with Master Blender Colin Scott and we wanted to create something very special and evocative. If you were to remove the back of the collector’s timepiece the delicious fragrance of Scotch blended whisky would emanate, for example.
“It’s a chronograph watch combining a face display with a stopwatch and is ‘Tested Beyond Endurance’ as all Bremont pilot watches are. It’s a classic, elegant style that would work in any stylish Modern Gentleman’s wardrobe and Chivas and Bremont are very proud to donate the proceeds of this auction to a worthwhile cause”.
Bids will open via www.chivas.com/bremont at 20.00 GMT on Wednesday 22nd October, 2014 and close on Sunday 9th November, 2014.
A further element to the 2014 collaboration is a Chivas 12 Made for Gentlemen by Bremont limited edition gift tin, which houses a bottle of Chivas 12 blended Scotch whisky and is available to purchase by all. The gift tin boldly features deconstructed watch elements to showcase the elegant and complex engineering of Bremont chronometers. The Chivas 12 Made for Gentlemen by Bremont limited edition gift tin will be available globally, including via Travel Retail, from this month.