Morgan Cars & Selfridges Produce Special Three Wheeler EV3
In celebration of a common heritage and shared values, Selfridges is teaming up with Morgan to celebrate the launch of the car manufacturer’s first zero emission, all-electric car with a worldwide exclusive collaboration
Both born in 1909 in England, Selfridges and Morgan were two iconic British brands waiting for the perfect opportunity to collaborate. With Morgan about to launch their first zero-emission, all-electric car, the EV3, and Selfridges motoring ahead with its drive to put sustainability at the core of its business, the opportunity has finally arrived.
To make this collaboration truly unique, Selfridges and Morgan are creating a limited edition of the EV3, called UK 1909 Edition, blending Morgan’s legendary engineering know-how and iconic design with Selfridges’ famous flair for fashion. The result is a car that is a collector’s item as desirable and beautiful as a piece of art and as practical, comfortable and fast as a 21st century car with carbon neutral credentials should be.
A triumph of style and function that honours Morgan’s celebrated craftsmanship, the UK 1909 Edition will only ever be made in a limited edition run of 19 – a number that is a nod to the year during which both Selfridges and Morgan were founded.
The gorgeous, retro-futuristic three-wheeled electric vehicle, with an expected autonomy of between 120-150 miles depending on drive cycle and a top speed of around 90 miles an hour, boasts a beautiful bullet-bodied, face and exposed wheel design style which takes inspiration from 1930’s aero engine race cars, classic motorcycles and 1950’s fantasy automatons. Brass conductive cooling fins encase the batteries and four large round headlights add to the overall boldness of the design which for the UK 1909 Edition limited edition comes in a luxurious yet understated black with Selfridges bronze detailing – reminiscent of the Oxford Street store’s iconic bronze name plaque.
The dramatic tail lift last seen in the late 1920’s on Morgan 3 Wheeler race cars, has been re-introduced, subsequently creating a visually forward stance with a seductive heritage look. This is enhanced with low slung running lights that carry through the cylindrical form of the side pods. An entirely new dashboard arrangement features a classic ‘magneto’ switch for drive selection, a digital screen, and uses wood and treated aluminium throughout.