
What if the most compelling place on a Croatian island wasn’t the one everyone was already fighting over a sun lounger for? Hvar Town gets the Instagram posts. Dubrovnik gets the cruise ships. But Stari Grad – the oldest town on Hvar island, and one of the oldest continuously inhabited settlements in all of Europe – gets something considerably rarer: people who’ve actually done their homework. Founded by the ancient Greeks in 385 BC and barely changed in spirit since, Grad Stari Grad sits at the head of a long, sheltered bay on the north coast of Hvar, wearing its 2,400 years with the quiet confidence of somewhere that doesn’t need to prove anything. The light here in late afternoon turns the stone the colour of warm honey. The cats are extremely self-possessed. And the visitors, on the whole, tend to be the kind who prefer conversation over content creation.
That’s not an accident. Grad Stari Grad draws a particular sort of traveller – and several distinct kinds of them. Couples marking a significant anniversary find in it a rare combination of authentic beauty and genuine peace, without the social performance required elsewhere on the island. Families seeking privacy discover that a luxury villa with a private pool here means children swim in seclusion while parents drink something cold and feel briefly competent. Groups of friends – particularly those who have collectively decided they are now too old for Hvar Town’s nightlife, which typically happens around 11pm on day one – find the town’s pace a profound relief. And the growing number of remote workers requiring reliable connectivity are increasingly discovering that working from a stone-terrace villa overlooking the Stari Grad Plain, UNESCO World Heritage Site laid out below like a geometry lesson from antiquity, is a perfectly legitimate way to spend a Tuesday. Wellness-focused guests come for the walking, the silence, the sea and the kind of olive oil that makes you question every bottle you’ve bought before.
The principal gateway is Split Airport on the Croatian mainland, which sits around 25 kilometres from the ferry terminal at Split city port. Flights connect directly from most major European hubs – London, Amsterdam, Frankfurt, Zurich, Rome – with particularly strong summer schedules from May through September. The crossing to Stari Grad itself takes approximately two hours on the Jadrolinija car ferry, which runs multiple times daily and is far more civilised than the tourist boats that shuttle foot passengers to Hvar Town. You bring the car, you watch the Dalmatian coast unfold behind you, and you arrive feeling you’ve earned the view rather than purchased it.
The Stari Grad ferry port is unusual in the sense that you disembark directly into the destination, rather than arriving somewhere adjacent to it. There’s no lengthy transfer once you’re off the boat. The old town is immediately present. For those arriving without a vehicle, taxis and transfers from Split are readily available – book in advance in peak season – and many villa concierge services will arrange this as standard. Once on the island, having a car is genuinely useful. Hvar Town is around 20 kilometres along the southern coast road, a drive that involves enough switchbacks to be mildly exciting, and worth doing at least once. The Stari Grad Plain, the lavender fields, the interior villages – all of these reward having your own transport rather than depending on the island’s modest bus network, which operates with the reliability of something that was never really designed for your specific plans.
Grad Stari Grad is not Dubrovnik, which is to say it hasn’t yet been colonised by the kind of restaurant that charges €40 for a tasting portion of nostalgia. The fine dining here is genuinely local in character – high quality ingredients prepared with real skill, served in settings that would require significant architectural investment to replicate elsewhere. The town’s seafood is exceptional, as you would expect this close to the source. Dalmatian cuisine at its best is a study in restraint: grilled fish, local olive oil, vegetables from the plain that actually taste of something, wine from the island’s own grapes. Plavac Mali is the red you’ll encounter repeatedly, rich and structured and capable of making an outdoor terrace at dusk feel like an extremely good decision. The harbour front restaurants serve the scene elegantly – white tablecloths, candles when it gets dark, the boats rocking gently in the water in a manner that strongly encourages ordering another glass.
Peel away from the harbour and the character of eating in Stari Grad shifts pleasantly. The small konobas – traditional Croatian family restaurants, often operating from converted stone houses – are where the real cooking lives. These are places where the menu changes with what’s available, where the bread is made in-house, where the owner will tell you without being asked which fish came in this morning. The local market in town is worth visiting early, before the heat sets in, for olives, cheese, dried figs and the kind of produce that makes you briefly contemplate relocating. Village taverns further into the island interior serve grilled lamb and peka dishes – slow-cooked under a bell-shaped lid buried in embers – that require advance ordering and reward patience generously. This is not fast food country. It is, however, very good food country.
The best wine drinking in the Stari Grad area often happens not at restaurants but at small family wineries where tastings are informal, prices are reasonable and the conversation, if you speak any Croatian at all, is extremely warm. The island’s interior conceals agro-tourism estates that combine olive oil production with simple accommodation and tables under vine-covered pergolas serving food from their own land. These places don’t advertise heavily. They fill up through word of mouth and through guests who return. Stone villages like Dol, Vrbanj and Vrboska are each within easy reach and each has a local konoba or two that won’t appear on any international list but will appear reliably in your memory for years afterwards. The trick, as always with places like this, is to wander without an agenda and eat wherever smells right.
Hvar island runs roughly east-west, elongated and narrow, with the Stari Grad Plain occupying a broad, flat valley in the centre-north of the island behind its bay. This plain is extraordinary in ways that take a moment to register. The dry-stone wall field divisions you see here were laid out by Greek colonists in 385 BC and have remained essentially unchanged. The same boundaries. The same orientation. The same vineyards and olive groves in approximately the same positions. UNESCO recognised it as a World Heritage Cultural Landscape in 2008, and it is the kind of place that makes you feel oddly moved without entirely understanding why. Perhaps it’s the scale of time involved. Perhaps it’s just that it’s very beautiful in a very quiet way.
The bay of Stari Grad itself is long, sheltered and swimmable from multiple points. The old town at its head is compact enough to explore entirely on foot in an afternoon, but rewarding enough to keep drawing you back through its narrow stone lanes over several days. The Dominican monastery at the edge of town dates from the 16th century and contains works by Tintoretto that would cause considerable excitement in any European capital gallery context. Here, they sit in quiet rooms that smell of old stone, largely undisturbed. The entire island beyond the old town is a landscape of limestone hills, pine forests, lavender terraces and hidden coves accessible only by boat or by scrambling paths that reward the effort with complete seclusion. This is not a destination where everything comes to you. It’s one where going to find it is most of the point.
The rhythm of a good day in Stari Grad is not complicated. Morning coffee in the old town, ideally at a table close enough to the water to hear it. A walk or drive to a bay before the sun is fully overhead. Swimming – the water in the bay is clear and calm, and the coves along the northern coast require minimal navigation to reach and offer the particular pleasure of having somewhere beautiful almost entirely to yourself. Afternoons are for shade, reading, and the kind of horizontal commitment to doing nothing that feels enormously productive in retrospect.
Cultural visits reward the town’s unhurried pace. The Biankini Palace houses a museum of island history that is genuinely interesting rather than dutiful. The network of walking trails across the Stari Grad Plain is well-marked and manageable at any reasonable fitness level, passing through vineyard and olive grove with the silence only occasionally broken by something agricultural. Day trips to Hvar Town are worth making once – for the fortress, the Cathedral of Saint Stephen, the energy – but most Stari Grad visitors find themselves happy enough not to repeat the experience. Boat trips are the correct way to explore the offshore islands, particularly the Pakleni Islands just south of Hvar Town, a scatter of pine-covered islets with coves of exceptional clarity. Local boat hire operators will sort this without ceremony.
The waters around Hvar are among the clearest in the Adriatic, which makes diving here a genuinely memorable undertaking. The underwater topography includes walls, caverns and a variety of marine life that rewards everything from beginner dives to more technically demanding explorations. Several dive centres operate on the island, with equipment hire and guided trips catering to all levels. Sea kayaking along the northern coast of Hvar, where the cliffs drop directly into the water and pine trees lean out at improbable angles, is spectacular in the early morning when the surface is flat and the light is oblique. This is one of those activities that looks like exercise but feels like poetry, which is a reasonable exchange.
Cyclists – particularly those with some climbing tolerance – find the island’s interior roads rewarding and relatively quiet outside of peak season. The route across the island connecting Stari Grad to Hvar Town via the mountain road gains considerable altitude and offers views that provide sufficient motivation to continue. Mountain biking on the trails above the plain is an emerging scene. Sailors and those with access to a boat have the run of the central Dalmatian archipelago – Split, Brač, Vis, Korčula all within reach on a longer itinerary. Rock climbing exists on the limestone faces above town for those who know to ask about it. The sea, broadly speaking, is the adventure here – and it is a very good one.
Families tend to discover Stari Grad by happy accident – following a recommendation, or deliberately seeking something more considered than the resort-hotel model – and then return for years. The old town is navigable on foot, which means children are walking and discovering rather than being transported, which makes an enormous difference to how they experience a place. The bay is shallow and calm at its head, suitable for younger swimmers who are not yet ready for the open Adriatic. Local restaurants are relaxed about children in ways that would require a formal policy document in parts of Northern Europe. The pace is genuinely unhurried.
The private villa option transforms the family holiday from something that requires management into something that approximates actual relaxation. A luxury villa in Grad Stari Grad with a private pool means children swim when they want to, at 7am if they insist, without the hotel-pool-towel-reservation social contract. There’s space for teenagers to have some independence without genuine concern. Multi-generational families – grandparents through to toddlers – function in a villa in a way that simply doesn’t work in adjacent hotel rooms. Meals can happen at the villa when everyone is hungry, not when the restaurant turns over its sittings. Naps happen without negotiation. The discovery that this is how family holidays should work tends to make parents slightly reluctant to return to the alternatives.
Most historic towns in Europe have a founding date that sits somewhere in the medieval period. Stari Grad – whose name, somewhat inevitably, translates as ‘Old Town’ – was founded in 385 BC by Greek colonists from the island of Paros, who named it Pharos. The fact that people have lived continuously in this bay for nearly two and a half millennia is the kind of historical fact that resists full comprehension but rewards quiet contemplation. The town’s fabric reflects every era of that occupation: Greek, Roman, Byzantine, Venetian, Austro-Hungarian, Yugoslav, and now Croatian.
The most immediately striking cultural monument is Tvrdalj, the Renaissance summer palace of the Croatian Renaissance poet Petar Hektorović, built in the 16th century and designed around a central fish pond stocked with fish the poet considered symbolic of social equality. This is either a charming eccentricity or a remarkably sophisticated piece of political architecture, depending on your reading. It is open to visitors, entirely intact, and surrounded by gardens that invite extended contemplation. The Dominican monastery of Saint Peter holds that Tintoretto – a ‘Lamentation of Christ’ of considerable power – in a setting that gives it considerably more room to breathe than it would receive in any city gallery. The town also celebrates the Faros Festival each summer, a cultural event of growing reputation that brings music, art and performance to the old town’s spaces.
The shopping in Stari Grad is not the point of coming here, which is precisely what makes it worthwhile. There are no luxury brand boutiques. There are no souvenir shops selling ceramic plates with photographs of Dubrovnik. What there is, in the old town and its surroundings, is a collection of genuinely local products that happen to be excellent and that will mean something when you use them at home.
The island’s olive oil, produced from groves on the plain that have existed since the Greek settlement, is among the finest in Croatia – cold pressed, locally bottled, and available directly from producers in the area at prices that feel slightly wrong given the quality. Hvar lavender, harvested from the terraced fields visible from much of the island’s interior, appears in soaps, oils, sachets and dried bunches that have the rare quality of actually smelling of the place you bought them in. Local honey, particularly those with lavender or wild herb infusions, is worth seeking out in quantity. Locally produced Plavac Mali wine travels well and carries enough specificity of place to constitute a genuine souvenir rather than just a bottle. Small galleries in the old town sell work by Croatian artists – photography, painting, ceramics – at prices that reflect a market not yet calibrated to international demand.
Croatia uses the Euro since January 2023, having made the switch from the Kuna with impressive efficiency. Card payment is widely accepted in Stari Grad’s restaurants and shops, though cash remains useful in smaller konobas and for market purchases. The official language is Croatian, which is worth making a minimal effort with – ‘hvala’ (thank you) and ‘molim’ (please) are noted and appreciated. English is widely spoken by anyone working in tourism, and by a good percentage of the general population. Tipping is not formally required but is warmly received – rounding up the bill or leaving 10-15% at a restaurant is customary and appropriate.
The best time to visit is a genuine question with a genuine answer. July and August are peak season: the ferry queues are longer, the prices are higher, and the relative solitude that defines Stari Grad’s appeal is somewhat reduced, though it never entirely disappears the way it does in Hvar Town. June and September are the correct months. Warm enough to swim comfortably, long days, lower prices, and the company of people who also worked out that June and September are the correct months. May and October suit those whose primary interests are walking, cycling and cultural exploration over beach time, and who don’t mind a water temperature that builds character. The island is essentially closed from November through March, which is worth knowing before you book flights on the assumption that it will be charmingly off-season rather than simply closed.
Safety is not a consideration that requires significant mental energy. Croatia consistently registers as one of the safest countries in Europe, and Stari Grad is as relaxed an environment as you will find anywhere. The main practical hazard is the stone streets, which are smooth from centuries of use and can be unforgiving in inadequate footwear after rain.
There are hotels on Hvar. Some of them are perfectly comfortable. But the luxury villa is not simply an alternative to a hotel here – it is a fundamentally different proposition, and in the context of Grad Stari Grad specifically, it is the one that makes most sense. The destination is built for space, privacy and the kind of unhurried daily rhythm that hotel schedules actively work against. A private villa gives you that rhythm back.
Practically, this means a private pool with no communal politics – no reserved sun loungers at 7am, no children who are not yours. It means a kitchen or full catering staff if required, so that a lunch of local market produce and chilled wine happens when you want it, not when a restaurant is ready for you. For groups of friends or multi-generational families, it means everyone under one roof with the space to also be comfortably apart. For remote workers – and there is a growing and entirely sensible cohort of them in destinations like this – it means a dedicated workspace, reliable WiFi in many properties and the extremely motivating experience of having your afternoon swim as a reward for the morning’s productivity.
The wellness dimension of a Stari Grad villa holiday is not incidental. Properties with pools, gardens, outdoor dining terraces and proximity to the walking trails of the plain and the swimming coves of the bay create conditions in which the body and mind recalibrate fairly naturally. Add in the local food, the olive oil, the lavender-scented air and the particular quality of silence here and you have something that would cost considerably more if it were packaged as a wellness programme rather than simply a holiday. Villa concierge services can arrange everything from private yoga instruction to boat hire to restaurant reservations – removing the organisational weight that prevents holidays from feeling like holidays.
Luxury villas in Grad Stari Grad range from intimate stone cottages for couples through to substantial multi-bedroom properties with pools, staff and the kind of proportions that make large groups feel genuinely at ease rather than accommodated. The best ones sit within reach of the old town but with enough seclusion to feel entirely private. Browse our collection of luxury villas in Grad Stari Grad with private pool and find the right base for the kind of holiday Stari Grad was built for.
June and September offer the ideal balance of warm weather, swimmable sea temperatures and manageable visitor numbers. July and August are busier and pricier but Stari Grad retains more of its calm character than busier parts of Hvar island. May and October suit those focused on walking, cycling and cultural exploration. The island largely closes through winter.
The nearest major airport is Split on the Croatian mainland, with direct connections from most European hubs. From Split port, Jadrolinija operates a regular car ferry to Stari Grad – the crossing takes approximately two hours and runs multiple times daily in summer. Stari Grad’s ferry port deposits you directly into the destination. Pre-booked private transfers from Split Airport are available and recommended in peak season.
Yes – and particularly for families who want a genuine holiday rather than a managed resort experience. The bay is calm and swimmable for younger children. The old town is navigable on foot and genuinely interesting for curious children of most ages. Local restaurants are relaxed and welcoming. A private villa with a pool transforms the practicalities of family travel considerably, eliminating the queuing, scheduling and shared-space negotiations of hotel life.
A private luxury villa gives you what Stari Grad is actually about: space, privacy and your own pace. A private pool without the hotel dynamic. A kitchen or catering staff for meals on your own schedule. Enough room for families and groups to be together without being on top of each other. Many properties also offer concierge services covering boat hire, transfers, restaurant reservations and activity bookings, so the organisational load of a holiday disappears entirely.
Yes. The villa portfolio in and around Stari Grad includes properties ranging from intimate two-bedroom retreats through to substantial six and eight-bedroom houses with multiple private pools, separate guest wings, outdoor dining pavilions and enough living space for genuinely separate generations to coexist comfortably. Staff options including housekeeping, private chefs and villa managers are available at the higher end of the market and make large group stays genuinely effortless.
Increasingly, yes. Fibre broadband connectivity has improved significantly across Hvar island in recent years, and a number of luxury villas now offer high-speed internet suitable for video calls and remote working. Some properties have installed Starlink for maximum reliability. It is worth specifying connectivity requirements when booking – villa managers can confirm speeds and stability in advance. Working from a terrace overlooking the Stari Grad Plain is, by any reasonable measure, an upgrade on the office.
The combination of clean air, exceptional food, calm water and genuine quiet creates naturally restorative conditions. The walking trails across the UNESCO-listed Stari Grad Plain are accessible from town and offer meaningful exercise without requiring specialist equipment. Swimming in the bay and surrounding coves is a daily pleasure rather than a scheduled activity. Many villas include pools, outdoor fitness equipment and shaded terraces suited to yoga or meditation. The local diet – fresh fish, olive oil, seasonal vegetables, island wine – does the rest. Private yoga or wellness instructors can be arranged through villa concierge services for those who want structured programming alongside the pastoral.
Taking you to search…
40,860 luxury properties worldwide