Excellence Luxury Villas · Fitzrovia
Luxury Villa Rentals in Fitzrovia
Apartments and townhouses in the West End's quieter quarter, between Charlotte Street, Fitzroy Square and Regent's Park
As featured in
Georgian squares, good tables and the BT Tower overhead
Fitzrovia is the part of the West End that most visitors walk straight past, which is half its appeal. It sits north of Oxford Street, roughly between Great Portland Street and Gower Street, and it is made up of Georgian terraces, red brick mansion blocks and narrow streets lined with restaurants, design studios and the odd tailor's workroom. Soho lies a few minutes to the south and Regent's Park a short stroll to the north.
Our Fitzrovia collection runs to 60+ apartments, from one-bedroom flats for a couple in town for the galleries to family apartments, a penthouse and townhouses with up to 4 bedrooms. Some have balconies or a private patio, which in this postcode is no small thing.
For much of the last century this was London's bohemia. Dylan Thomas and George Orwell drank at the Fitzroy Tavern on Charlotte Street, and George Bernard Shaw and later Virginia Woolf lived at 29 Fitzroy Square. Here is where to stay and how to spend your days.
Fitzrovia at a glance
- Apartments
- 60+ apartments and townhouses, with up to 4 bedrooms
- Guide prices
- Typically £2,500 to £4,000 a week, from around £2,200
- Best streets
- Charlotte Street for restaurants, Fitzroy Square for calm, Goodge Street for shops and the Tube
- Highlights
- Fitzroy Square, the Fitzrovia Chapel, Regent's Park and the British Museum close by
- Getting there
- Elizabeth line from Heathrow to Tottenham Court Road; St Pancras for Eurostar is a short taxi ride
Browse all 60+ properties in Fitzroviaor see them on the map
Villa numbers and guide prices are updated daily from our live collection.
House Fitzrovia Blooms: Elegant 2-Bedroom Apartment for Families – Fitzrovia2 bedrooms
House Windrush Fitzrovia: Stylish 2-Bedroom Apartment with Wraparound Terrace – Fitzrovia2 bedrooms
House Safran Goodge Place Fitzrovia: Elegant 3-Bedroom Townhouse for Family Stays – Fitzrovia3 bedrooms
House Helm Whitfield Fitzrovia: Chic 3-Bedroom Apartment with Family-Friendly Features – Fitzrovia London3 bedroomsNeighbouring areas of London
Fitzrovia itself for restaurants and a central base, with Marylebone to the west for village calm, Soho and Covent Garden to the south for theatres and late nights, and Bloomsbury to the east for the British Museum.
A long street of very good lunches
Charlotte Street is the backbone of Fitzrovia and has been one of London's best places to eat for decades. Greek, Italian, Japanese, Spanish and modern British cooking all compete for space within a few hundred metres, and the side streets off it, Rathbone Place, Goodge Street and Windmill Street among them, hide plenty more.
Stay here and you have restaurants on your doorstep, Goodge Street station at the corner and Soho close enough for a walk after dinner. Weekday lunchtimes are busy with the area's office crowd, and Sunday mornings are delightfully sleepy.
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Robert Adam, the Bloomsbury set and a quiet garden
The northern half of Fitzrovia is calmer and more residential. Fitzroy Square, with its east and south sides designed by Robert Adam in the 1790s, is the finest set piece, and its blue plaques tell the area's story: Shaw and Woolf at number 29, and Roger Fry's Omega Workshops at number 33.
From here Regent's Park is a few minutes' walk, with its rose gardens, boating lake and, in summer, the Open Air Theatre. Marylebone, with its high street and farmers' market, lies just across Great Portland Street.
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Gold mosaics, Greek marbles and the West End stage
The Fitzrovia Chapel is the area's great surprise. Built from 1891 by John Loughborough Pearson for the Middlesex Hospital, it is plain red brick outside and covered in gilded mosaics within, and it is all that survived when the hospital was demolished. It opens to the public on selected days, so check before you go.
The British Museum is a short walk east in Bloomsbury, and the theatres of Shaftesbury Avenue and Covent Garden are within fifteen minutes on foot. Oxford Street and Regent Street are closer still, should anyone in the party need shopping.
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A city for every month
Fitzrovia works all year. Late spring and early summer bring long evenings, pavement tables on Charlotte Street and the season at the Open Air Theatre in Regent's Park. October brings Frieze London to the park and a full calendar of exhibitions across the West End.
From November the Christmas lights go up on Oxford Street and Regent Street, and January and February are quieter, with easier restaurant bookings and shorter museum queues. Our concierge can arrange restaurant tables, theatre tickets, private guides and transfers.
Ask our conciergeFeatured properties in Fitzrovia
House Gloaming Whitfield Fitzrovia: Elegant 3-Bedroom Apartment for Families – Fitzrovia London3 bedrooms · sleeps 6From £4,578 a week
House Lysias Tottenham Fitzrovia: Elegant 2-Bedroom Penthouse with Direct Lift Access – Fitzrovia2 bedrooms · sleeps 4From £4,522 a week
House Helm Charlotte Fitzrovia: Charming 2-Bedroom Family-Friendly Apartment Rental Fitzrovia London2 bedrooms · sleeps 6From £4,277 a week
House Zephyr Whitestone Fitzrovia: Luxury 2-Bedroom Apartment with Private Parking in Fitzrovia – London2 bedrooms · sleeps 4From £4,221 a week
House Fitzrovia Haven: Sophisticated 2-Bedroom Apartment with Modern Amenities – Fitzrovia2 bedrooms · sleeps 6From £4,165 a week
House Whitfield Fitzrovia: Stylish 2-Bedroom Apartment Rental with Air Conditioning in Fitzrovia London2 bedrooms · sleeps 4From £4,088 a week
House Helm Vermeil Fitzrovia: Luxury 2-Bedroom Apartment with Air Conditioning in Fitzrovia – London2 bedrooms · sleeps 5From £3,962 a week
House Gloaming Warren Fitzrovia: Sophisticated 2-Bedroom Apartment Rental with Air Conditioning in Fitzrovia2 bedrooms · sleeps 4From £3,843 a weekSearch all 60+ properties in Fitzroviaor see them on the map
Why book your apartment in Fitzrovia with Excellence Luxury Villas
The right house, not the nearest one
Fitzrovia's apartments range from lively streets above restaurants to quiet squares near Regent's Park, and we know which suit light sleepers, families and those who want dinner on the doorstep. With 60+ properties in Fitzrovia, we can usually find the house that suits you rather than the one that happens to be free. Search by size, pool, location and price, or tell us what you have in mind and we will put together a shortlist.
Book direct
You book with us directly, with no booking fees. Questions about access, parking, pool heating or how far it really is to the nearest beach go to people who can find out the answer.
A concierge who knows the territory
Restaurant tables on Charlotte Street, West End theatre tickets, private guides for the British Museum, babysitters, grocery deliveries before arrival and transfers from Heathrow and St Pancras. Our concierge team arranges all of it, leaving you free to decide which terrace to sit on.
A house for every kind of party
Couples, families with small children, three generations together or a crowd of friends celebrating a birthday: we match the house to the group, down to the number of bathrooms and whether the pool is fenced.
Frequently Asked Questions
Is Fitzrovia a good place to stay in London?
Yes, particularly if you want to be central without staying in the thick of the crowds. Soho, Covent Garden, Marylebone and Regent's Park are all within walking distance, and the streets around Charlotte Street and Fitzroy Square are surprisingly calm in the evenings.
How do I get to Fitzrovia from Heathrow?
The Elizabeth line runs directly from Heathrow to Tottenham Court Road, on the edge of Fitzrovia, in around 35 to 40 minutes. St Pancras International, for Eurostar, is a short taxi ride away. Our concierge can arrange private transfers.
Why is it called Fitzrovia?
The name is generally traced to the Fitzroy Tavern on Charlotte Street, the pub where writers and artists gathered in the 1930s and 1940s. Fitzroy Square, named after the family who developed the estate, shares the same origin.
Can you arrange a private chef at a apartment in Fitzrovia?
Yes. Our concierge can arrange a private chef for a single dinner or your whole stay, along with cookery lessons, guided visits, transfers and restaurant reservations.
How much does a luxury propertie in Fitzrovia cost?
Across our 60+ properties in Fitzrovia, weekly rates typically range from £2,500 to £4,000, with the most affordable from around £2,200 a week and the largest estates well above. Prices depend on the size of the property, its location and the season, with July and August the most expensive. These are guide prices based on current listings; each property page shows its own rates for your dates.
When is the best time to visit Fitzrovia?
Any time of year. May to September brings outdoor dining and the Open Air Theatre in Regent's Park, autumn has the big art fairs and exhibitions, and November and December bring the West End Christmas lights.
Are there apartments in Fitzrovia for large groups?
Yes. Our Fitzrovia collection includes properties with up to 4 bedrooms. Tell us the size of your party and the occasion, and we will send a shortlist that suits it.
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60+ apartments in Fitzrovia, booked direct, with our London concierge a phone call away